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Published -
- August 2, 2019
- 7:03 pm
Merchandising and displays are your silent salesperson, yet many retailers overlook three areas that customers use to evaluate your store.
Those evaluations can cause them to go down the street or to the Internet.
Attendees will discover:
• What critical Halloween merchandising and inventory skills to use for 2012.
• Three things your top customers say to do to retain their business.
• How to make a strategic plan for 2012! Successful retailers offer the experience that creates social media excitement.
Don’t get caught up in “we’ve always done it this way.” Doing business as usual could mean not doing business at all. Make your Halloween business a contagious, infectious, exciting and spreadable “not to miss” experience!
How can a lack of variety in retail products impact customer satisfaction?
Retail merchandizing is an intricate process that can make or break a business. The success of any retail business heavily relies on the customer experience and a store’s ability to effectively merchandise its products. Unfortunately, many retailers make critical mistakes in merchandizing, which negatively impacts their business.
Anne Obarski, a retail consultant, has identified three common merchandizing mistakes that retailers make. These mistakes hinder the ability of a store to sell its products and ultimately reduce revenue.
1. Ineffective Product Placement
One of the common mistakes retailers make is ineffective product placement. Most stores have a product placement plan; however, these plans are often ineffective. Products that should be placed in high traffic areas, such as end-caps and displays, are neglected while non-selling products are displayed prominently. This mistake causes customers to miss out on purchasing products that could have otherwise caught their attention.
Retailers should create a strategic plan for product placement. Each product should be placed in an area that aligns with its target audience. High traffic areas should be reserved for high selling products, and end-caps should be used to highlight seasonal products, promotional items, and new releases.
2. Lack of Variety
Retailers make another mistake by offering limited options to their customers. Limited options often leave customers feeling disappointed and dissatisfied. The lack of variety causes customers to seek out more options from other retailers.
Retailers should provide a variety of options for their customers, especially in the areas of color, size, and style. This strategy increases the chances of customers finding what they are looking for and that they will return to the store in the future.
3. Poor Store Layout
The last mistake retailers make is a poor store layout. A store’s layout has a significant impact on its customer flow and its ability to attract customers. This mistake occurs when store owners do not evaluate the flow of the store, which can lead to confusion and frustration when customers can’t find what they are looking for.
Retailers should conduct a store layout evaluation and plan the store’s layout according to their customer’s needs. The store layout should be functional, easy to navigate with a clear path, and product categories should be easily accessible for a positive customer experience.
In conclusion, these three critical merchandizing mistakes can be easily avoided. Retailers must think strategically when creating plans for product placement, providing a variety of options for their customers, and developing a functional store layout. By avoiding these mistakes, stores can attract more customers, increase sales, and ultimately achieve long-term success.
