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How to start a Blockchain business -3 things you NEED

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Sean William Wiggins wants founders to stop chasing the blockchain hype and start answering three unglamorous questions first.

In “How to start a Blockchain business | 3 things you NEED,” the digital marketer and agency founder cuts through the get-rich-quick noise surrounding crypto and distributed ledger startups. Wiggins, who built his following on tutorials covering online entrepreneurship, web development, and scaling digital marketing agencies through his own shop, North Digital, treats blockchain less like a buzzword and more like an engineering decision with legal consequences. His video breaks the founder’s job into three concrete checkpoints rather than a pitch-deck fantasy.

• Wiggins structures the video around three requirements: technical/use-case validation, business model and regulatory compliance, and team assembly with a working proof of concept.
• He specifically flags tokenomics, LLC or corporate registration, and evolving securities compliance as the legal groundwork founders skip at their own risk.
• The third pillar centers on hiring smart contract and dApp developers, shipping an MVP, and writing a technical whitepaper credible enough to bring to investors.

Testing Whether Blockchain Is Even Necessary

Wiggins opens with the question most pitch decks skip entirely: does this idea actually need a decentralized, immutable ledger, or would a standard relational database do the job cheaper and faster? He warns against bolting blockchain onto a product just to catch investor attention, arguing that founders who can’t articulate why decentralization solves their specific problem are building on sand. That means understanding what a ledger’s immutability and lack of a central authority actually buy a business, not just what the term signals to the market.

For founders trying to get their bearings on the mechanics themselves before pitching anyone, Wiggins’s framing pairs naturally with more technical primers like Blockchain Explained, which walks through how blocks, hashing, and consensus actually function under the hood.

Monetization, Tokenomics And The Compliance Maze

The second requirement is where Wiggins spends real time: business model design. That covers how the company actually makes money, how any token is structured and distributed, and what legal entity sits behind the operation — an LLC, a corporation, or something else entirely. He treats this as inseparable from compliance, since regulatory frameworks around tokens and securities were shifting fast even as he recorded the video, and a business model that ignores that shift risks being retroactively illegal.

Blockchain isn’t a fundraising shortcut — it’s an architecture decision, and the legal structure underneath it matters just as much as the code.

Founders weighing which entity to register under can find the practical breakdown in LLC vs Sole Proprietor: Which is best for YOUR business?, a decision Wiggins treats as non-negotiable before any token sale or investor conversation begins.

Assembling Developers And Proving The Concept

Wiggins’s third pillar is execution: finding developers who actually know how to write and audit smart contracts and build decentralized applications, then using that talent to produce a minimum viable product before scaling. He ties this directly to fundraising credibility — a clear technical whitepaper, backed by a working proof of concept, is what separates a fundable blockchain startup from a slide deck full of jargon. Without that combination, he argues, investors have no way to distinguish a real project from vaporware.

Viewers curious about the token-creation side of that MVP process can pair Wiggins’s checklist with How to make a cryptocurrency for less than $2, which gets into the practical, low-cost side of launching a token before a company has the budget for a full development team.

Wiggins frames all three pillars against a market that, per MarketsandMarkets forecasts circulating at the time, was expected to accelerate on the back of supply chain tracking, fintech, and digital identity use cases. His point isn’t to dispute that growth — it’s to make sure founders chasing it have a use case, a compliant business model, and a working product before they start pitching, not after.